What Is Influencing In This Generation?

 

The trend of social media is a huge wave of popularity at the moment and has especially been growing in the past few decades until the present. The impact of social media has become so great that almost every lifestyle suggestion comes off of social media, especially for young adults and teenagers. Even though social media’s core purpose is to keep in touch with our family and loved ones, we are more into maintaining it for everyone to view our profile whilst getting influenced by bigger following or popular personas in the social media networking sites more.

Who are influencers?

Celebrities who have a huge following because their careers are acting or modelling can also be considered influencers. Other personas gathered fame simply by posting on their social media handles intriguing or aesthetic content like fashion or skincare. These personas share their lifestyle and daily video logs, which are watched and followed by many of their ‘following’ or fans. Their actions and purchases become a trend and influences many to buy or act the same way, be it an everyday action or even just buying a similar piece of clothing, jewellery or shoes. They can have a lot of influence on the product they talk about using in their daily lives, so social media influencers are even hired to advertise various branded products for which they are paid.

There are various types of influencers based on their fanbase volume or the number of people they attract. The latest category of influencers is the nano influencer, and their characteristics are:

·         They are the type to have fewer crowd following, which can mean less than a thousand, but they also influence their small community like their local neighbourhood and can also be labelled as everyday people.

·         Even if their following is not that high, the perks are that they have the highest engagement degree with their respective crowd.

·         The brands represented by them are assured that they are authentic for a third party and guaranteed quality.

·         The authenticity of the brand s because such influencers majorly know their following on a personal level which is why their recommendations will be genuine and of great use.

Micro influencer platform is made typically for personas with the bigger following to influence.

·         Such platforms serve to provide a niche or a following of around three thousand people, which they can admire and influence. It can mean anything like fashion, fitness, beauty, animal lovers and even tech and travel.

·         These platforms are very genuine and can be relatable, and for brands on the look-out for any branding or advertising, it is a great platform to start with. Therefore, such platforms can also carry out marketing and campaigning.

Both the influencers and their platforms are really important for both the person getting influenced and the brands looking to advertise their products through these influencers and their respective platforms. Consistency in their activities on both social media and business level is key to move forward.